With the accelerating pace brought about the Internet, the ability to create
new ideas has become more important than ever. To remain competitive with other
businesses, or even other employees, you must have creative ability. According
to Charles Clark, "The ability to be creative, in which the techniques of
"brainstorming" play such an important part-is largely a state of mind. It is a
state of mind that we can all cultivate." That's the purpose of
Brainstorming: The Dynamic Technique for Creating Successful Ideas. Whether
you are an employee or an employer, this book is worth a read.
Note from Publisher:
This book was originally published in 1958. A lot has changed since then, but
what has not changed is the way ideas are formed in the human mind. Ideas are
formed now as they were back then, and since the day humans first came up with
the idea for the wheel. The only thing that has changed since the dawn of time
is our understanding of how the idea creation process works as well as our
ability to stimulate the process.
The examples given in this book have not been changed. While they are a
little dated, they provide a fascinating view into the history of brainstorming,
as well as the history of how some well-know products were thought up.
Back in the 50's women's roles in business were very limited. I took the
liberty of updating the entire book to better reflect women's current roles in
business. I also updated a few sections that used terminology that some people
wouldn't understand, and I removed such outdated references to slide rules,
drawing boards, and the like. Other than these and formatting changes, the book
is largely intact the way it was originally written.
This book was originally intended mainly for those people working in the
corporate structure. If you have an employer you may want to read the entire
book since it could help make you a more valuable employee.
If you are an entrepreneur not all chapters will be 100% relevant to you. If
don't want to read the entire book, below are the chapters that I recommend you
read in full and the ones that you should scan to pick up the information you'll
need to understand the rest of the book.
I believe you will enjoy reading this book and you will gain many valuable
insights into the way ideas are formed. Once you start putting some of the
book's methods into practice, your mind will become much more proficient at
coming up with ideas that will help you make money for years to come.
Chapter 1- Full Read
Chapter 2 - Full Read
Chapter 3 - Full Read
Chapter 4 - Scan
Chapter 5 - Scan
Chapter 6 - Scan
Chapter 7 - Scan
Chapter 8 - Scan
Chapter 9 - Full Read
Chapter 10 - Scan
Chapter 11 - Full Read
Chapter 12 - Scan
Chapter 13 - Full Read
Chapter 14 - Full Read
Chapter 15 - Full Read
Chapter 16 - Full Read